Social Media Pages & Management

Why having social media pages is very important?

Social media is one of the fastest growing industries on the planet. The growth of social media is not going to stop anytime soon and this is the perfect time to try and take some of that growth for yourself, your business or cause. Here are some of the major benefits you can get when using social media:

Leverage social media advertising

Boosting brand awareness

Increasing inbound traffic

Improving SEO (Search Engine Optimization)

Increasing conversions

Increasing customer satisfaction

Increasing brand loyalty

What are the major social media networks and which is the right one for you?

Facebook

Facebook is the biggest social network in the world with more than 1.5 billion users. This makes it the prime candidate for your first business social media account. But have in mind that while big, Facebook is more suited for B2C (business to client) types of businesses. If you are B2B (business to business) there are other networks that you can throw in the mix which are more focused on that.

Twitter

Twitter is also one of the major social networks in the world, not as big as Facebook, but still, have more than 250 million active users on a monthly basis. Twitter is known for more “in the moment” type of social network. You need to act fast on trends/events, post related stuff with tags and also respond to the comments. This social network is also more suited for B2C types of companies.

Instagram

Another social network that works better for B2C companies is Instagram. Instagram is based on visual media like photos and videos. “A picture is worth a thousand words” – this quote applies to Instagram with full force, but another important thing is to use a lot of relevant tags, which will make your content more findable. This social media can be used to promote products which have a good visual style and can be presented well with pictures.

Linkedin

And finally, a social network that is suited mostly for B2B companies. Linkedin is also one of the biggest social networks in the world, but its purpose is more related to business. This network is best described as a professional social network. You can market your business or services directly in front of other businesses that are interested. Sharing powerful business related pieces of content on that network will get you noticed and you can find a lot of new connections and grow your business.
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